When someone needs something…
THEY GO TO GOOGLE
With the right Google Ads strategy, you can turn searches into sales and stay ahead of the competition.
OUR SERVICES
how does a google ad work?
google ads are great for local service based businesses. heres why:
Target Local Customers with Precision
Google Ads lets you target specific locations, so your ads reach potential customers in your service area. For example, businesses in Cincinnati or Columbus can focus only on those cities to maximize their ROI.
Dominate Local Search Results
When customers search for services like “Tree Removal near me,” Google Ads ensures your business appears at the top, driving clicks and inquiries at the moment they’re ready to act.
Affordable, Pay-Only-for-Results Model
With Google Ads’ pay-per-click model, you’re only charged when someone interacts with your ad. It’s a budget-friendly way to attract real leads without wasting resources.
Promote Specific Services
Google Ads campaigns are fully customizable, so you can highlight unique offerings like video production or social media management. This connects you directly with the customers looking for those services.
Track Performance with Analytics
Google Ads provides detailed metrics like clicks, cost-per-click, and conversions. These insights help you improve campaigns and get the best possible return on your investment.
CASE STUDY
RUSH HOUR
Rush Hour Australia offers a 24-hours gym, Boot Camp and CrossFit facilities and more.
CHALLENGES THEY FACED
The client wanted to target three locations in Australia but faced challenges as their ads were being displayed worldwide, resulting in a high click-through rate (CTR) but low leads. This meant they were driving traffic and burning through their budget without generating meaningful conversions. They aimed to increase their conversion rate and reduce the cost per conversion. However, their keywords had low search volume, their ad copies were irrelevant to the landing pages, leading to a low quality score, and their targeting drove irrelevant clicks since the locations were not specific to their service areas. Additionally, they were unable to track AdWords conversions accurately. To address these issues, there was a need to set up a refined PPC campaign focused on driving higher local conversions in North West & Ryde, Parramatta, and The Hills District, NSW, Australia, for highly competitive but relevant keywords.
SOLUTIONS WE PROVIDED
We presented three different campaigns focusing on three specific locations and implemented Radius Targeting to reach users within a defined proximity. By conducting comprehensive keyword research, we selected a set of medium and long-tail exact match keywords, which helped eliminate irrelevant clicks and reduce campaign costs. Dynamic Search Ads were also utilized to intelligently direct potential customers to the client’s site, dynamically adapting the ads to match users’ search terms, thereby improving the click-through rate (CTR). Additionally, we added negative match keywords to ad groups to prevent ads from appearing on irrelevant sites, further reducing costs. To enhance performance, we optimized the landing pages with stronger call-to-actions and ensured they were relevant to the ad copies, which increased the quality score of the keywords.
ROAR marketing google ads
our process is simple and 100% DONE FOR YOU
Step 1
Consulation
Step 2
Campaign Strategy
Step 3
Campaign Setup and Management
Step 4
Optimization
Step 5
Analysis and Reporting
READY TO DOMINATE YOUR MARKET?
Click below to get started with ROAR Marketing’s high-performance Google Ads strategy and put your business at the top of search results. We create targeted campaigns that drive more traffic, more calls, and more conversions, ensuring every dollar works harder for you. Dominate search results and grow your business—launch your Google Ads today!
what is PPC Advertising?
PPC or Pay Per Click is a multi-layered paid advertising model which aims at getting high website traffic, further leading to conversions. While these are the primary goals of PPC, there is much more that a good PPC campaign can do for you.
The advertiser, that is you, the business, in this case pays a fee every time an Internet user clicks on your ad (and these ads could be multiple in number). In essence, this kind of advertising is used to buy visits/traffic to your website as opposed to nurturing them organically (through SEO).
how does PPC work for my business?
The main aim of PPC is to buy visits so that you can ultimately convert them to customers that bring you revenue. As a PPC advertising campaign creates and publishes ads to be served on the Search Engine Result Page (SERP) and other digital assets, there are some backend activities that form the backbone of a sound PPC campaign.
- Improving your existing website (in terms of small but important fixes) to enhance convertibility.
- Focusing on getting quality traffic rather than just about any traffic that may as well be irrelevant to your business.
- Improving the Click-Through-Rate (CTR) of the campaign, meaning that more people are clicking with a purpose to buy.
- Using optimum bid value to achieve maximum traffic within your budget.
- Identifying relevant keywords that have high search volume and less competition which can translate into PPC ads that rank higher (the higher the rank, the more the probability of the ad getting clicked, leading to conversions).
This multi-faceted approach is a part and parcel of PPC at iMark Infotech. All this helps you improve your business whether you are a product-based or a service-based business, a startup, an SMB, or an enterprise.
Why outsource my PPC to an offshore Partner?
Offshore partners are nothing new. Outsourcing PPC or any other kind of marketing has been happening for decades now. That being said, the main reason behind partnering with an offshore team is that outsourcing is way cheaper than setting up a dedicated in-house team.
An in-house PPC team will bring with it monthly salaries, a costly infrastructure that includes office space, hardware, and software of more kinds than you know, a long setup and warmup time, as well as a limited set of skills.
With an experienced offshore partner you get access to a versatile skill pool. A digital marketing agency that you hire for PPC is also likely to offer you other services like Search Engine Optimization, Social Media Marketing and even Web and App Development, for that matter, like we do. That gives you easy access to services in case you wanted it (which you sooner or later will if you have a website).
Can i skip SEO if i’m already investing in SEO?
If we have to answer in a word, the answer is NO. To be more specific, you may as well want to skip it, but it’s never the right thing to do.
While a lot of businesses think that PPC and SEO are interchangeable, they are not. SEO and PPC are complementary approaches to digital marketing, one organic, the other paid. Both come with different aims, time frames, and returns on investment.
While PPC aims at short term, measurable results in terms of website traffic, SEO is more of a long-term plan to build organic website ranking on the web (on Google). With six months to a year of SEO, you can get decent search engine rankings, and these are somewhat durable as long as you keep updating your website and other content. PPC is however, short-term and budget-dependent and works well in doses to boost your SEO efforts, to give you quicker traffic that you can sustain with good content and SEO.